Tool fights pop-up ad blockers
In the ongoing battle over pop-up advertising, marketers are gaining a new weapon to fight back against the increasing use of pop-up ad blockers.
Falk eSolutions AG, a German-based vendor of online ad delivery systems, plans to offer publishers and marketers a way to thwart software that blocks pop-up and pop-under ads by automatically converting them into other forms of online ads when such software is detected.
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By Matt Hicks, eWeek
